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Copyright © 2014 by SDTC™ Sustainable Development Business Case 7

Figure 6: The SDTC STAR™ Process

Industry Vision

SDTC SOI’s Stakeholder Input Market Data Reports & Studies

Industry Entrepreneurs

Government Depts. & Agencies

Financial Community

NGO’s

Needs Assessment

Non-Technical Technical

Information Input

Market Sustainability Technology

Detailed Analysis

Market

Sustainability

Technology

Investment Report

Academia

1. Input:

The STAR™ process starts of with a“vision-based, needs-driven”approach: it begins with an industry vision of where the sector is anticipated to be at some defined point in the future, and then identifies the most critical requirements that must be satisfied in order to achieve the stated vision.

2. Assessment:

By taking into account the technological, economic, political, and societal forces that act upon a sector, the STAR™ process can create a reasonably accurate picture of the market. It can then assess the relative strengths, weaknesses and emerging opportunities of each market sector. Finally, it calculates the gap between the current state of the sector and the vision, and identifies the specific things that need to be done in order to fill the gap and achieve the vision.

3. Analysis:

The lists of needs are applied to each technology area, where they are rated against a set of economic (i.e. cost relative to conventional sources at time of market entry) and environmental criteria specific to SDTC's mandate.

4. Report:

Since some of the issues surrounding the successful commercialization of emerging technologies are non-technical in nature (i.e. policy-related issues), the STAR™ process captures and prioritizes them to create a complete investment picture for integration into the final Investment Report.

The above process is repeated for each area of study, until a complete picture of the market emerges to the satisfaction of SDTC and the key market stakeholders.

SDTC STAR™ is a trade mark of Canada Foundation for Sustainable Development Technology.

By taking into account the technological, economic, political, and societal forces that act upon a sector, the STAR™ process can create a reasonably accurate picture of the market. It can then assess the relative strengths, weaknesses and emerging opportunities of each market sector. Finally, it calculates the gap between the current state of the sector and the vision, and identifies the specific things that need to be done in order to fill the gap and achieve the vision.

The lists of needs are applied to each technology area, where they are rated against a set of economic (i.e. cost relative to conventional sources at time of market entry) and environmental criteria specific to SDTC’s mandate. Since some of the issues surrounding the successful commercialization of emerging technologies are non-technical in nature (i.e. policy-related issues), the STAR™ process captures and prioritizes them to create a complete investment picture for integration into the final Investment Report.